Often business owners get distracted by the complexity of their own business and end up wasting time and energy working on the wrong stuff. The business model canvas is a technique that documents your business model with a simple diagram. I have found it invaluable in helping businesses gain greater clarity about what activities add value to their business.
Having now used the canvas for some time, I have generated my own version of it, that better suits the type of businesses I have been working with. Often just filling out this template or canvas, creates many powerful discussions that benefits the business.
Below is my adapted version of the canvas: (you can click here for a pdf)
In the formative stages of growth of a company, it is particularly important not to loss sight of both the quantifiable value proposition and what your sustainable competitive advantage is.
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Think Creative Idea Growth Hacking 